SHOP SIGNS THAT SELL YOUR BUSINESS!
It's not a myth, and in todays image concious society first impressions really are everything! After all, you really do only have one chance to make that first impression.
Large companies spend hundreds of thousands of pounds trying to coax us into buying thier brand. They play a hop scotch game of one upmanship trying to be the most cutting edge on desig and text content. Here at Sign Heroes we actually use some of the same technology in assesing our design layouts using the 3M VAS software (Visual attention Software). Image really is importand, so make sure you dont over look this crucial factor in delivering your business.
If you have a business on a high traffic or footfall street it is important that you do not overlook your signage. A high quality well thought out shop sign can make the difference between getting customers in, and watching them walk past! When you get it right, your shop sign will attract more customers creating more business and in turn earning you more money.
KEEP YOUR IMAGE/BRAND FRESH
When was the last time you booked into a hotel because of the way it looks from the outside? The hotel next door might be a nicer hotel with a bigger and better breakfast but the better looking hotel next door with the new signage and freshly painted exterior will ultimately bring in more clients from passing trade. You could have a restaurant with the greatest tasting food for miles around but if your signage and shop front is falling down people won't go any further than the front door.
HIGH QUALITY SIGN DESIGN AND PRODUCTION
Your signs need to be thoroughly thought out, designed correctly and manufactured and installed to the highest standards. Keep things simple and don't over clutter them with too much information. People have a short attention span and you have around 5 seconds to catch that person's attention. Just remember you need to tell people who you are, and what you do - in 5 seconds. Keep it simple-Keep it stupid!